What is Unsung People?
We want to build a world in which people trust each other more. And people are more likely to trust a world they know is kind. Reading about stories of kindness within a community has powerful ripple effects. Research on “Moral Elevation” completed by NYU professor Jonathan Haidt, shows that when people witness acts of kindness around them, they are more likely to experience positive emotions and be motivated to also perform acts of kindness.
What is the problem?
People consume 490 minutes worth of media everyday and for every positive story, there are 17 negative ones. News is not good for us; research by Szabo and Hopkinson shows that consuming as little as 15 minutes of news leads to persistent negative psychological feelings. George Gerbner's research suggests that this negative media leads to the Mean World Syndrome: the belief that the world is much more dangerous than it actually is.